Off Premise Channel Manager - Northern CA

This is a remote position, with a preferred base location in Contra Costa, Sacramento, or Alameda counties.

What the Role Is

The Off Premise Channel Manager position will be responsible for the execution of company channel specific strategic initiatives throughout markets in Northern California. This position will execute at the field level focused specifically on regional multi-unit and key off premise accounts and will require the ability to evaluate, implement and execute such programs within our brand strategies. Additionally, the successful candidate will lead, direct, train and manage local distributor sales teams.  

How You Will Spend Your Time

• Managing distributors on a day-to-day basis, ensuring adherence to our brand policies, distribution objectives are achieved, and promotional activity is taking place
• Training distributor salespeople, observing competitive market activity, and evaluating distributor execution against our initiatives         
• Supporting District Manager 
• Meet with key off premise accounts withinthe  assigned area to develop strong working relationships  
• Present and leverage our brands for increased volume and assist distributor in attaining our goals and objectives 
• Be visible at the distributor office, meeting with sales representatives and management to ensure share of mind 
• Align with key local events and participate where the opportunity fits our strategy, including the execution of national initiatives in your local market 
• Act as primary contact for distributor sales teams to ensure they are informed of local and national objectives and programs, while providing support for all sales-related activities 
• Execute product seminars at accounts and with the distributor sales teams 
• Provide National Account Mandate compliance updates as they are required 
• Stay informed of customer and consumer trends 
• Maintain calendar of activities and promotions, ensuring distributor and third-party agencies have successful communications; manage third-party promotional company activity;  execute brand trainings with staff
• Provide monthly market activity report to District Manager, including a list of objectives, accomplishments, competitive activity, special projects, and/or any specific needs 
• Provide market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors
• Review programs and execution updates with distributor management 
• Provide feedback on effectiveness of marketing and sales initiatives including programs, POS, advertising, etc.
• Special projects such as verifying pricing and or distribution at on-and off- premise accounts

Who You Are…