Join us as we empower the world to work out, creating healthier lives together.

Life Fitness / Hammer Strength is hiring a Territory Sales Representative to own and grow a high‑impact, multi‑market territory, with Hospitality and YMCA customers representing the largest share of revenue and opportunity.

In this remote, field‑based role, you will drive revenue through consultative, relationship‑driven selling, strengthening existing partnerships, re‑energizing underdeveloped accounts, and positioning Life Fitness / Hammer Strength as the long‑term partner of choice. You’ll manage a broader portfolio that includes select commercial, residential, recreation, and specialty fitness environments as natural extensions of territory ownership.

This role is ideal for a sales professional who enjoys territory ownership, account recovery, and long‑cycle deal leadership. The position is best suited for someone based in California, preferably NorCal) with the flexibility and enthusiasm to travel to Hawaii at least once per quarter, based on customer needs, installations, and key projects.

Compensation & Perks

• Uncapped Earning Potential: Competitive Base + Commission + Quarterly Bonuses
• Frequent Incentives: Regular SPIFFs and Sales Award opportunities
• Fully Equipped: Car allowance, gas reimbursement, and company card
• Total Rewards: Full health benefits and 401(k) match
• Culture First: A fitness-forward, growth-focused environment

As a Territory Sales Representative at Life Fitness / Hammer Strength, you will:

• Own and grow a multi‑state territory, driving the majority of revenue through Hospitality and YMCA accounts
• Lead long‑cycle, consultative sales processes with executives and multi‑stakeholder buying groups
• Re‑engage dormant or underpenetrated accounts, converting established relationships into active pipeline
• Apply consultative selling skills across adjacent markets (MUH, Health Clubs, Campus, Corporate, Medical Wellness, Local Government, Athletics) as part of a balanced portfolio
• Travel to Hawaii quarterly for extended stays to support customer needs and project execution
• Manage pipeline, forecasting, and territory priorities with strong CRM discipline

What Life Fitness / Hammer Strength is looking for in our Territory Sales Representative:

• 3+ years of field sales or account management experience
• Northern California residence strongly preferred (Greater Oakland, San Jose, Sacramento areas)
• Proven consultative selling and relationship‑building skills
• Experience managing large, geographically dispersed territories
• Comfort navigating multi‑stakeholder and long sales cycles
• CRM proficiency (Salesforce preferred)
• Strong communication and storytelling abilities
• Willingness to travel extensively, including quarterly Hawaii travel

Preferred / Nice to Have

• Experience selling into Hospitality, YMCA, or multi‑site fitness environments
• Exposure to fitness, wellness, or capital equipment solutions
• Experience in property management, hospitality operations, or selling to property‑managed / real estate‑driven environments
• Experience re‑engaging dormant, underperforming, or competitive accounts
• Experience working with designers, developers, or project‑based sales cycles

#LI-REMOTE

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply. 

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $47,500 - $64,800 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Sacramento, CA and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and conditions of the applicable incentive plan.This position is eligible to receive a vehicle allowance to offset the costs of using a personal vehicle for business related purposes.This position is eligible to receive a mobile allowance to offset the costs of using a personal cell phone for business related purposes.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions.  Eligibility for benefits is governed by the applicable plan documents and policies.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Life Fitness / Hammer Strength will consider for employment qualified applicants with arrest and conviction records.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “lifefitness@myworkday.com” for U.S. opportunities.